Live site audit
We fetch your homepage, parse schema, check robots.txt and llms.txt — so you see what machines actually read.
When customers ask ChatGPT or similar assistants — who wins?
See if AI assistants recommend your business — or send the lead to a competitor
GetLead runs realistic local questions against your niche and city, benchmarks you against nearby businesses, and gives a prioritized plan to become the name assistants cite.
Free to start
No credit card required
~90 seconds
Report ready
7-day link
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SEO got you to page one. AI doesn't care.
When a potential customer asks ChatGPT "best plumber near me" or checks Google's AI summary — traditional rankings don't determine who appears. Citation signals do. Entity consistency does. Schema does. On our rubric, those three—citations, consistent entity data, and structured markup—often sit under 50 for shops that only ever tuned classic search.
GetLead focuses on that stack for local teams: mention-rate benchmarks, citeable signals, and a ranked plan — without requiring a 12-seat agency or a six-month retainer.
How teams run GetLead
Three steps from score to execution — built for owners who need customers, not jargon.
- 01
Run a 2-minute audit
Add your website, niche, city, and Google Business Profile link. We run completion-style AI probes when live probing is enabled for your audit, plus a full site and listing scan.
- 02
See if you are the name AI recommends
You get mention rate on realistic local questions, who appears instead of you, and channel scores versus nearby businesses — not a vague “visibility index.”
- 03
Get the fixes that win recommendations
Starter is DIY with playbooks. Growth adds drafted GBP posts and review replies. Done-for-you is autopilot: we ship schema, llms.txt, and copy so assistants can cite you.
Proof, not jargon
What assistants read before they recommend someone
Models do not rank you like Google did ten years ago. They synthesize entities they trust: your site, your listing, reviews, structured data, and clear service language. Your audit shows where that story breaks — and who gets the call when a customer asks for the "best" option in town.
- 1
Live answers
We ask realistic local questions (your niche + city) and measure whether your brand is named, and who appears instead.
- 2
Listing + site signals
Schema, llms.txt, robots, speed, and GBP completeness — the mechanical reasons assistants cite one business over another.
- 3
A plan you can ship
Ranked fixes with estimated lift — DIY with playbooks or done-for-you execution when you want speed.
Local intent
Guides by niche and city — same audit, realistic probes
Each page is written for how owners actually lose leads in AI answers — not generic SEO filler. Pick your market, run the free audit, and see mention rate plus who else gets named.
- HVAC · Denver
- Plumbing · Austin
- Roofing · Phoenix
- Personal injury · Los Angeles
- Dental · San Jose
- Water damage · Houston
Live sample
See the full report — probes, scores, and who AI names
Same layout you get after your free audit: mention rate on realistic questions, channel scores, and a fix list. Scroll inside the preview or open it full-screen.
Sample AI visibility
54
composite index / 100
Sample mention rate
40%
of test prompts (demo data)
Illustrative coffee shop in Austin — your report uses your niche, city, and listing.
Open sample in new tab →What shifted after the first audit
Anonymized field notes from operators we have worked with—company names removed; verticals and outcomes are real. Not paid endorsements; your market and execution will vary.
“We finally saw which "near me" prompts skipped us. Tightening Service schema and the GBP primary category moved us from rarely named to showing up on most brake and alignment questions within about a month.”
Owner
Independent auto repair · Southwest U.S.
“The probes surfaced the same two competitors we kept losing commercial bids to. We strengthened FAQ content and LocalBusiness markup; dispatch said more callers mentioned finding us through AI summaries.”
General manager
HVAC · Mountain West
“Emergency lockout queries are winner-take-most—we were invisible. After NAP cleanup, homepage service copy, and llms.txt, we started appearing alongside two other locals in follow-up tests.”
Owner
Locksmith & access · U.S. metro
Stop paying Google per click
Model ad spend vs. a fixed subscription line — using Growth list pricing
The calculator below uses the Growth plan list price ($149/mo) as the subscription side of the math. Starter is lower ($79/mo on pricing). This is a simple model, not a promise of leads or savings.
$17,412
First year savings — 20 leads/mo at $80 CPL
$19,200 modeled Google spend → $1,788 using Growth list price ( $149/mo × 12). Illustrative only.
Calculate illustrative savings (Growth $149/mo line)
Adjust sliders to match your market; outcomes depend on execution and demand — not predicted here.
20
$80
$450
Google Ads / year
$19,200
GetLead sub (Growth, 149/mo)
$1,788
Modeled savings / yr
$17,412
GetLead payback
1.1 mo
Extra revenue (same leads)
$108,000/yr
Modeled ROI vs. sub
974%
Illustrative niche scenarios — modeled, not guaranteed
Benchmark ranges are for storytelling; your audit is the source of truth for your market.
LOCKSMITH / ROADSIDE
Auto locksmith San Jose
CPL Google LSA$28–40
CPL non-branded PPC$70–110
Budget/mo (30 leads)$1,020
Leads from ChatGPT now0%
Modeled CPL (if signals improve)~$5–15*
Illustrative savings: $7,440/yr*
*Scenario math only — not a guarantee your business will achieve these CPLs or savings.
HVAC
HVAC company Denver
CPL Google LSA$52–80
CPL non-branded PPC$120–200
Budget/mo (25 leads)$2,000
Cost per booked job$447
Modeled CPL (if signals improve)~$15–25*
Illustrative savings: $18,600/yr*
*Scenario math only — not a guarantee your business will achieve these CPLs or savings.
ROOFING
Roofing contractor Phoenix
CPL Google LSA$95–162
CPL non-branded PPC$150–250
Budget/mo (15 leads)$1,800
Modeled CPL (if signals improve)~$20–35*
Illustrative savings: $26,400/yr*
*Scenario math only — not a guarantee your business will achieve these CPLs or savings.
PERSONAL INJURY LAW
PI Attorney Los Angeles
CPL Google LSA$249–344
CPL non-branded PPC$300–1000
Budget/mo (20 leads)$5,000
Cost per signed case$960–2,000
Modeled CPL (if signals improve)~$40–80*
Illustrative savings: $48,000/yr*
*Scenario math only — not a guarantee your business will achieve these CPLs or savings.
PLUMBING
Plumber Austin TX
CPL Google LSA$40–75
CPL non-branded PPC$120–200
Budget/mo (20 leads)$1,380
Leads at night$0 (ads off)
Modeled CPL (if signals improve)~$10–20*
Modeled: organic answers24/7*
Illustrative savings: $13,200/yr*
*Scenario math only — not a guarantee your business will achieve these CPLs or savings.
DENTAL / MEDICAL
Dental clinic San Jose
CPL Google LSA$80–200
CPL non-branded PPC$300–500
Budget/mo (15 leads)$1,500
ChatGPT recommends?Not yet
Modeled CPL (if signals improve)~$15–30*
Modeled trajectoryMulti-week*
Illustrative savings: $14,400/yr*
*Scenario math only — not a guarantee your business will achieve these CPLs or savings.
Organic signals vs. paid clicks — different trade-offs
Google Ads
- ×Pay per click — CPL varies widely by niche
- ×Pause budget → paid lead flow can stop quickly
- ×Auction pressure can raise CPL over time
- ×Paid placement is not the same as citeable entity proof
- ×Budget and scheduling still gate when ads run
Annual cost: highly variable — model yours above
GetLead (signals + measurement)
- ✓Subscription from Starter — see /pricing for current list prices
- ✓GBP, schema, and on-page clarity compound; they do not reset when a campaign pauses
- ✓You improve what models can cite — you do not buy placement inside the model
- ✓Mention-rate tracking shows whether answers include you (outputs are not guaranteed)
- ✓Probes can run on a cadence independent of ad schedules
Example: Growth ~$149/mo → ~$1,788/yr (Starter lower)
See how much you can save — free audit →
No credit card. Takes 2 minutes.
Platform
Become the business AI recommends
GetLead connects the dots between your listing, your site, and the names models actually say out loud — then gives you the shortest path to more of those mentions.
GBP signal analysis
Name, address, phone, hours, categories, photos — the listing details assistants lean on when they pick who to recommend.
Competitor benchmark
See who else gets named alongside you — from Maps peers and from live-style AI answers when probes are enabled.
Prioritized fix list
Every action ranked by estimated impact: fewer guesses, more booked calls.
Weekly cadence
Paid plans refresh your score weekly so you know if you are closing the gap or falling behind.
Shareable preview link
7-day link lets your team or leadership see the same report — no login required.
Inside the workspace
What your audit report actually looks like
Live sample below — same layout as your private link and saved audits after sign-in. Scroll inside the preview to explore scores, charts, and fixes.
https://getlead.store/demo
Interactive preview — uses the same components as a real audit result.
Score & actions
Visibility index, channel breakdown, and primary actions — export PDF, start optimization, or run a new audit without leaving the report.
Charts & fixes
Share of voice vs peers and prioritized fixes from your live signals — schema, robots, llms.txt, and more.
Run a free audit to generate your own scorecard — or open the full sample in a new tab anytime.
Questions we hear from operators
Direct answers — no hype. For deep dives on GEO and AI citation mechanics, see Methodology.
What does GetLead do, in one sentence?
GetLead shows how AI search reads your business versus nearby competitors, then ranks what to fix first — GBP, schema, content, llms.txt — so your team ships work that wins citations.
Who is GetLead built for?
Owners and operators of restaurants, clinics, auto shops, trades, retail, and professional services — anyone who lives or dies on “near me” traffic and reviews. Agencies use us for repeatable AI-visibility reporting.
What do I get in the free audit?
A full scored report: eight channels, competitor benchmark, and a ranked fix list. When live AI probes run for your audit, you also see mention rate versus nearby competitors. You get a 7-day shareable link so your team sees the same numbers.
How is GetLead different from a typical SEO dashboard?
SEO tools chase rankings. We chase AI citations — whether assistants mention you when customers ask in plain English. You get the gap versus real competitors in your market, not a keyword grid.
Can you guarantee placement inside ChatGPT or Google AI Overviews?
GetLead gives you measurable progress — week over week, against your actual competitors in your market. You fix what moves the needle; we show you what moved.
What is GEO?
GEO is generative engine optimization — optimizing for citations in AI answers and summaries, not only for traditional rankings. The GetLead blog has a short guide: open Blog in the header, or go directly to /blog/what-is-geo.
How do I get started?
Run the free audit, add your site and Google Business Profile, and read your score. Upgrade when you want weekly refresh, playbooks, or our team on the work.
Find out where AI search ranks your business right now
Free. No credit card. Takes 2 minutes.